kliqbot

Google Ads automation for local-service agencies

Scale Google Ads clients without scaling fulfillment headcount.

Agency OS is the operating layer for delivering Google Ads work across a book of local-service clients — without rebuilding the same production checklist for every account.

Keep the client relationship, strategy, pricing, and client-specific spend control. Move more repeatable campaign production and maintenance into software.

Start Agency OS

$797/month base +$249/month per active client seat.

See How Better Data Changes the Campaign

MCC connectionConnected
Sample workflow

Portfolio

Selected client

Client 02

Drill-down stays scoped to this client

Approval pending
  • Campaigns
  • Landing pages
  • Calls + tracking
  • ApprovalsActive area
  • Change history

Client-specific approval

Budget change proposed

Scope
Client 02 only
Status
Awaiting approval

Connection health

Client 02 accessHealthy

The fulfillment ceiling

Your next client should add MRR. Not another permanent checklist.

Every new PPC client creates revenue — and another permanent production and maintenance workload. Research, structure, ads, pages, tracking, launch QA, weekly cleanup, and reporting repeat for each account. Agency OS converts that repeated work into a shared production layer.

Manual repetition → software production layer

Manual model

Client 01

Full manual checklist

  • Research
  • Campaign structure
  • Ads
  • Pages
  • Tracking
  • Launch QA
  • Weekly cleanup
  • Reporting
Repeat for Client 02 — same sequence
Repeat for Client 03 — same sequence

Repeatable work

Software production layer

Agency OS delivery path

  1. Paid seat active

    Paying for Agency OS starts the paid product workflow.

  2. Client URL submitted

    After payment, enter the client website and onboarding details.

  3. Campaign + pages + tracking built

    Paid build becomes review-ready in under five minutes after the URL is submitted.

    Under five minutes: URL submitted → review-ready paid build

  4. Team review

    Agency team inspects the output before any Google Ads spend.

  5. Client budget confirmed

    Set or confirm that client’s daily Google Ads budget.

  6. Launch approved

    Explicit launch approval — no silent go-live.

  7. Recurring maintenance

    Ongoing optimization and reporting continue after launch.

Campaign architectureAds + pagesTrackingProtectionSearch-term cleanupChange history

The margin model

Turn repetitive PPC fulfillment into software margin.

The goal is not to become the cheapest agency. The goal is to reduce the need to rebuild delivery infrastructure with proportional human labor as the book of business grows — while the agency keeps its positioning and strategic role.

Seat economics ledger

Operator math · not a profit guarantee

Agency retainer context

Before ad spend — comparison context, not a guarantee every agency charges this range.

$1,500–$5,000

/ client / month

Agency OS base

Plan base for multi-client management.

$797

/ month

Active client seat

Billed per active client seat. No hard client cap.

$249

/ client / month

Client cap

None — no hard client cap

Managed ad spend

Unlimited managed ad spend

Monthly Agency OS subscription

$797base$249× active client seats

Agency economics vary by pricing, service scope, staffing, and other costs. This ledger is a cost structure — not a guaranteed margin.

Agency keeps

  • Strategy
  • Positioning
  • Pricing
  • Client relationship

Move more of into the operating layer

  • Campaign production
  • Page production
  • Tracking setup
  • Recurring cleanup
  • Documented campaign maintenance
Start Agency OS

$797/month base +$249/month per active client seat.

Multi-client control

Centralize the work. Keep client risk separated.

One MCC connection. Portfolio visibility across the book. Drill into any client without pooling spend authority. Approvals, access, history, and connection health stay client-specific — with role-based access and a record of who acted.

MCC connectionConnected
Illustrative account states

Portfolio status

See the book, then drill down.

  • Client 01Live
  • Client 02SelectedApproval pending
  • Client 03Building
  • Client 04Connection attention

Selected client — Client 02

Spend approvals stay scoped to this client only.

  • Campaigns
  • Pages
  • Calls + tracking
  • ApprovalsActive
  • Change history

Proposed change

Type
Budget change
Scope
Client 02 only
Status
Awaiting approval

There is no portfolio-wide “approve all budgets” control. Financial authority stays separated by client.

Control sequence

  1. ProposeProposed
  2. ApproveAwaiting approval
  3. ExecuteAfter approval
  4. VerifyAfter execute

Accountability + resilience

Approval history

Approval recorded

Role
Agency Admin
Time
10:42 AM
Client
Client 02

Role-based access: owners and admins approve; managers and viewers see what they’re permitted to see.

Connection health

  • MCC connectionHealthy
  • Client 02 accessHealthy
  • Client 04 accessAttention needed

If a client revokes access, pending work can pause cleanly and resume when access is restored.

Signed outbound events

LeadCallCampaign status

→ Signed webhook

CRM · Zapier · Custom integration

After launch

Take recurring account maintenance off the weekly checklist.

Campaigns still need work after launch. Search behavior changes. Waste appears. Useful queries surface. Lead quality changes. Agency OS runs more of that repeatable loop — observe, classify, act, record — and leaves agency strategy intact.

Recurring work loop

Sample workflow

01 · Observe

  • Search terms
  • Keyword spend
  • Call outcomes

02 · Classify

  • Useful lead
  • Junk call
  • Waste pattern
  • Converting query

03 · Act

  • Add negative
  • Pause waste
  • Adjust inside guardrails
  • Promote useful query

04 · Record

  • What changed
  • Why
  • Before / after
  • Estimated cost impact

Record→ new evidence →Observeagain. The loop continues after launch.

Call-quality classification

Better lead data changes what the campaign can act on.

  • Short callNot counted as conversion
  • Repeat callerDeduplicated
  • Spam / tire-kickerKept out of conversion data
  • Booked appointmentCan be reported as stronger outcome

PROPOSED CHANGE

Added negative search pattern

Repeated irrelevant searches

Before
Pattern eligible
After
Pattern excluded

Estimated cost impact: Estimated cost impact shown in product

Documented actions do not replace agency strategy. You still own pricing, positioning, client communication, and spend-increasing decisions.

Keep the clients. Keep the strategy. Remove the linear fulfillment model.

Agency OS lets your agency keep the strategic and client-facing value while moving more repeatable Google Ads production and maintenance into software.

$797/month +$249/month per active client seat.

Start Agency OS

See How Better Data Changes the Campaign

Agency OS purchase & onboarding

Paying for Agency OS starts the paid product workflow. Google Ads spend begins only after review, budget confirmation, and explicit launch approval.

  1. 01Create agency account
  2. 02Choose Agency OS
  3. 03Pay for Kliqbot
  4. 04Activate a client seat
  5. 05Enter client website + onboarding details
  6. 06Campaign build
  7. 07Review
  8. 08Set or confirm that client’s daily Google Ads budget
  9. 09Approve launch
  10. 10Google Ads spend begins
  11. 11Ongoing optimization and reporting

Google Ads spend does not beginuntil the campaign and budget are approved.